Summary

Senior UX and Product Designer passionate about transforming ideas into incredible visual experiences that drive conversion and business success.

With extensive experience in product development, user-centered design (UCD), interaction design, and information architecture, I’ve left my mark on complex and challenging projects across markets including telecommunications, electronic signature, online gaming, e-commerce, and corporate travel.

Education

Ergodesign: Information Architecture and Usability
Pontifical Catholic University of Rio de Janeiro – Postgraduate
Period: 01/2011 – 12/2011

Industrial Design
Centro Universitário da Cidade – Bachelor’s Degree
Period: 01/2003 – 12/2007

Fine Arts
UFRJ – Federal University of Rio de Janeiro – Incomplete
Period: 01/2001 – 07/2003

Professional Experience

UX Designer

Fiocruz
03/2025 – Present

  • Research and improvements for the Tobacco Industry Strategies Observatory website, focusing on user experience and accessibility.
  • Support for the development of the Alcohol Industry Strategies Observatory website, collaborating on structure and interface design.
  • Creation of visual content for social media, aligning aesthetics and communication strategy to expand the reach of Cetab’s initiatives.

UX Researcher

Clicksign
04/2022 – 02/2024

Conducted comprehensive research on electronic signatures, covering everything from customer product awareness to registration, document sending, and customer retention.

Responsibilities:

  • Define research strategy, ensuring alignment with business objectives and product design.
  • Supervise and mentor other UX researchers, ensuring the team is well-oriented and motivated.
  • Develop detailed research plans, including methods, timelines, and research objectives.
  • Conduct qualitative and quantitative research, such as user interviews, usability testing, and surveys.
  • Analyze collected data, identify patterns and insights, and translate this information into actionable recommendations.
  • Present findings and recommendations to stakeholders through reports and presentations.
  • Work closely with designers, developers, and other team members to integrate research insights into the design process.
  • Establish and track metrics to measure the impact of research on design and user experience.
  • Improve and update research practices, adopting new methodologies and tools as needed.
  • Stay current on the latest trends and best practices in UX research and user-centered design.

Key Achievements:

  • Identified areas for improvement at each stage of the document sending process for signature.
  • Conducted detailed studies on the signer experience, ensuring their needs were met and promoting significant improvements in the user flow.

Product Designer Technical Lead – Customer Care

Oi
11/2020 – 04/2022

As UX lead at Oi, I managed 4 designers on the self-service platform (Minha Oi) and 2 on the debt negotiation platform (Oi Negocia), resulting in more fluid, transparent solutions and increased revenue.

Responsibilities:

  • Serve as design reference and support the UX team with interaction principles.
  • Champion user experience by applying design best practices and considering the voice of the customer.
  • Contribute to research and usability testing to validate concepts.
  • Guide the team to make data-driven decisions and ensure design meets user needs.
  • Encourage the use of heuristics to justify design decisions and improve user experience.
  • Guide the team in applying information architecture practices.
  • Oversee prototyping with tools like Figma, Sketch, and InVision.
  • Establish guidelines and best practices for the design system and ensure visual consistency.
  • Advocate for visual decisions and effectively communicate deliverables in the delivery process.
  • Lead compliance with accessibility standards in partnership with ANATEL.
  • Work in agile teams, collaborating with developers, PO, and Squad Leader.

Key Achievements:

  • Increased bill payment conversion by creating a more accessible interface.
  • Reduced bill payment issues by implementing a new payment method through credit card.
  • Reduced support costs through customer relationship improvement initiatives, such as informative environments about ombudsman services, physical store information, and pending credit inquiries.

UX Designer Lead – e-Care

Stefanini Brasil (allocated at Oi)
05/2019 – 10/2020

As technical UX lead at Oi, I worked with the self-service team (Minha Oi) and Monetization, collaborating on applying design principles to solve problems and continuously improve user experience.

Responsibilities:

  • Collaborate with the UX team in applying design principles to solve problems and implement innovative solutions.
  • Coordinate product/service experience studies, using quantitative and qualitative research to obtain detailed insights.
  • Apply discovery tools to enhance user experience.
  • Develop user journey maps and personas through co-creation, focusing on the user’s perspective to create use cases.
  • Lead the team in interface prototyping, advocating for visual decisions and sending specifications to development.
  • Work closely with the PO and Squad Leader, applying agile concepts to optimize team efficiency.

Key Achievements:

  • Increased adoption of digital billing and automatic debit as payment methods.
  • Reduced calls related to Fiber internet installation through improvements in installation status visualization, providing more security for users.
  • Increased revenue by building an environment focused on debt negotiation directly with the carrier.

UX Designer

Stefanini Brasil (allocated at Oi)
12/2017 – 05/2019

Responsible for Minha Oi access functionalities and management of benefits contracted by customers.

Responsibilities:

  • Use user research methods such as in-depth interviews, usability testing, and card sorting to understand their needs and behaviors.
  • Execute navigation flow studies, use cases, and exception flow predictions.
  • Design high-fidelity prototypes that accurately capture user experience, allowing realistic testing and detailed refinements before final implementation.
  • Ensure application of design best practices.

Key Achievements:

  • Increased the number of accesses by developing and implementing new login and registration features in Minha Oi, including social media login and biometrics.
  • Improved user experience and customer satisfaction by developing new features for benefits management in Minha Oi, with improvements in viewing and managing mobile data for prepaid customers.
  • Connected business needs with user needs by validating benefit management concepts for postpaid customers with family plans in Minha Oi. This process resulted in enhanced user understanding and a solid foundation for developing efficient features.
  • Made the platform more transparent and secure for prepaid TV customers by developing the order viewing area.

Product Designer

Hotelli Corporate
01/2012 – 11/2017

  • Participated in the conception and development of digital products, working end-to-end.
  • Conducted business requirements gathering.
  • Used design tools like Balsamiq, InVision, and Sketch to develop simple, efficient, and intuitive solutions.
  • Applied information architecture principles by developing navigation flows and navigation models, conducting information inventory surveys, and anticipating exception scenarios to create detailed documents.
  • Performed prototyping and created interaction and interface designs, incorporating interaction trends, innovation, and design, with consideration for platform, device, and user cognitive availability.
  • Collaborated with engineering and technical teams, sending specifications and ensuring an efficient delivery process.
  • Conducted user research and implemented continuous improvements to enhance product usability.

Front-end Developer & Information Architect

Gazeus Games
07/2009 – 12/2011

  • Developed HTML using responsive grids to ensure consistent user experience across different devices.
  • Optimized HTML code for search engines (SEO).
  • Created user lifecycle maps and usage scenarios to enhance the product, promoting continuous improvements in user experience.
  • Used usability principles to create low-fidelity prototypes, wireframes, and navigation flows, as well as develop solid information architecture.

Product Designer & Front-end Developer

Zura! Price Comparison
04/2008 – 07/2009

  • Developed design components and maintained the style guide, demonstrating knowledge of interface patterns and attention to detail to ensure design consistency and quality.
  • Developed HTML using responsive grids to ensure consistent user experience across different devices.
  • Optimized HTML code for search engines (SEO).
  • Designed seasonal landing pages.

Skills

  • UX/UI Design: Creating intuitive and effective interfaces with a focus on user experience.
  • Information Architecture: Structuring and organizing content to optimize navigation and usability.
  • Accessibility: Applying principles and standards to ensure products are inclusive and accessible to all users.
  • Prototyping and Wireframing: Developing prototypes and wireframes to validate concepts and functionalities before development.
  • User Research: Conducting qualitative and quantitative research to understand user needs and behaviors.
  • Design Tools: Proficiency in Figma, Sketch, Adobe XD, and InVision for design creation and prototyping.
  • Front-end Development: Experience with HTML, CSS, and JavaScript for implementing responsive and functional designs.
  • Data Analysis: Using tools like Google Analytics, Hotjar, and Clarity to interpret data and make evidence-based decisions.
  • Effective Communication: Ability to convey ideas and concepts clearly and persuasively to different audiences.
  • Teamwork: Capacity to collaborate with cross-functional teams to achieve common goals and solve complex problems.
  • Problem-Solving: Aptitude for identifying and resolving design and usability challenges with creative and practical solutions.
  • Empathy: Ability to understand and put yourself in users’ shoes to create more human and user-centered experiences.
  • Time Management: Ability to manage multiple tasks and deadlines efficiently while maintaining work quality.
  • Adaptability: Flexibility to adjust to new demands and project changes with agility and proactivity.
  • Critical Thinking: Ability to analyze situations and information objectively to make informed and strategic decisions.