With a background in Graphic Design and specialization in Information Architecture, I’m a UX Designer with over a decade of experience dedicated to creating intuitive digital solutions. During my time at Clicksign as Lead UX Researcher, I focused on planning and executing detailed research and analyzing data to extract valuable insights, always with a focus on enhancing user experience through effective design practices.
Prior to my position at Clicksign, I led UX teams at Oi, first as an allocated UX Designer and later as UX Lead. In these roles, I was responsible for overseeing the Oi customer experience in their self-service platform, developing Minha Oi. I contributed substantially to the development of a Design System and the continuous optimization of interaction flows. My experience also includes managing project deliveries, facilitating communication between business and development areas, and promoting the professional growth of my team.
Additionally, as Co-Founder and Information Architect at the startup Comprei Ganhei, I dedicated myself to designing and optimizing an innovative product that combined cashback functionality with price comparison, where I was able to apply my skills in prototyping and SEO optimization to improve user experience and product performance.
My career began as a Front-end Designer, where I accumulated practical experience building responsive and SEO-optimized interfaces, working for companies like Hotelli Corporate, Gazeus Games, and Zura!. In all these roles, I always sought to elevate the quality standard of digital interactions, ensuring the accessibility and effectiveness of products.
I’m passionate about deeply understanding user needs and translating them into digital experiences that not only meet but exceed their expectations. I’m always seeking to learn and apply new methodologies to better execute UX design work.ibuí substancialmente para o desenvolvimento de um Design System e a otimização contínua dos fluxos de interação. Minha experiência também inclui o gerenciamento de entregas de projetos, facilitando a comunicação entre as áreas de negócios e desenvolvimento, e a promoção do crescimento profissional de minha equipe.
Além disso, como Co-Fundadora e Arquiteta da Informação na startup Comprei Ganhei, me dediquei ao design e otimização de um produto inovador que combinava funcionalidades de cashback com comparação de preços, onde pude aplicar minhas habilidades em prototipagem e otimização de SEO para melhorar a experiência do usuário e a performance do produto.
Minha carreira começou como Front-end Designer, onde acumulei experiência prática em construir interfaces responsivas e otimizadas para SEO, trabalhando para empresas como Hotelli Corporate, Gazeus Games e Zura!. Em todos esses papéis, busquei sempre elevar o padrão de qualidade das interações digitais, garantindo a acessibilidade e a eficácia dos produtos.
Sou apaixonada por entender profundamente as necessidades dos usuários e traduzi-las em experiências digitais que não só atendam, mas superem suas expectativas. Estou sempre buscando aprender e aplicar novas metodologias para melhor executar o trabalho de design de UX.
