Marina Macacchero, Product & UX Designer

Who I am

I started out in 2008 as a front-end designer, writing HTML and CSS at Zura! and Gazeus Games. That’s where I learned that a well-built interface also needs to be easy to find: semantic code and organized content that both people and Google understand. This care for where each piece of information belongs led me to a postgraduate degree in Ergodesign at PUC-Rio and to information architecture.

At Hotelli Corporate, I designed a product from scratch and saw it through two business pivots. I was also co-founder and information architect of Comprei Ganhei, a startup combining cashback with price comparison.

At Oi, one of Brazil’s largest telecom companies, I looked after self-service for more than four years. I joined as a UX Designer through Stefanini and left as Product Designer Technical Lead, leading 4 designers on Minha Oi and 2 on Oi Negocia. I helped build the design system. During lockdown, I trimmed the call interceptor menu, and clicks to pay a bill went up 78%.

Then came three very different contexts. At Clicksign, I took part in an initiative led by design management to improve the experience as a whole, for those who buy the service and for those who sign, researching different parts of how it’s used and turning what I found into opportunities. At Fiocruz, Brazil’s leading public health research institution, I organized dense, unfamiliar content for non-specialists, in observatories on the tobacco and alcoholic beverage industries. At ZG Soluções, I worked on a negotiation platform between health insurers and hospitals of Rede D’Or, Brazil’s largest hospital network.

More than 15 years of drawing boxes and arrows, and my favorite part is still the same: when a complicated screen becomes one that nobody needs to explain.