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Product & UX Designer

I turn
complicated things into
easy-to-use products

15+ years · B2B and B2C · From 0→1 to mature products · Telecom, healthcare, SaaS · Rio de Janeiro, Brazil

See case studies

Case studies

  1. Retention at Oi: survival design and rebranding in lockdown

    Problem
    During the pandemic, calls to the call center exploded and support couldn’t keep up.
    What I did
    I cross-checked call reasons with real clicks and trimmed the interceptor menu in 3 weeks.
    Result
    +78% clicks to pay a bill and +11% self-service retention.

    01 · Telecom · B2C · 4 min read

  2. Conversion optimization and design integrity: the Shein checkout

    Problem
    A mandatory phone number sign-up interrupts the purchase and drives away people who have already decided to buy.
    What I did
    I fixed usability and accessibility flaws and moved the phone number request to after the purchase.
    Projection
    +15% sign-in success, winning back people who abandon the purchase over privacy.

    02 · E-commerce · Study · 4 min read

  3. The electronic document signing experience

    Problem
    The experience for people signing documents was outdated, and the company had little data on how it was used.
    What I did
    I cross-checked support tickets, NPS, Hotjar recordings, usage data and a heuristic analysis to map the journey.
    Result
    A journey map with 9 opportunities: from clearer emails to easier access to signed documents.

    03 · SaaS · E-signature · 5 min read

How I work

  1. I understand the problem

    Every project starts with a conversation, with the business and with the people who use the product. I ask the right questions so I don’t solve the wrong problem.

  2. I organize the information

    I think about how the information fits together: what comes first, where each thing goes, which path people take. That way, nobody gets lost.

  3. I design and follow through

    I’ve been on the side of the people who build the screens, with HTML and CSS. Today I design with that in mind and stay close to the development team until delivery.